3. Creating Your First Dating Factory Website (part 2)
3.1 Domain Name
In this last step of the website creation wizard, you have two options for your domain name:
Note: On the screenshot above, you can see that I have filled in the boxes for both options. I did this just to save some time and space, but, when you create your website, you will pick only one of these two options. Let me briefly explain what each option does and which one you should use.
3.1.1 Your Own Domain
This option lets you register your own domain (I highly recommend this option) and use it with your Dating Factory website. All you need to do is register your domain name, point your domain name server (DNS) to the Dating Factory servers, and wait for a couple of hours (usually takes less time) for the DNS to propagate. Your website should be approved almost instantly, and, by the time the DNS has propagated, your website will be live (sometimes it can happen in as little as a few minutes). Later on, I will explain how to do this in detail with screenshots, but first I want to tell you why this is the better option. A domain name costs around $10 a year (at the time of writing this blueprint, GoDaddy sells a domain name for $7.49), which would be your only cost for running your Dating Factory website. By using your own domain name, you are promoting your own brand and giving authority to your own domain. Plus, if for any reason, you decided to leave Dating Factory, all you would need to do is update your DNS, and you would keep your domain name plus its domain age and authority and all the backlinks and brand recognition you will have acquired over time. If you choose this option, skip the next step, and go directly to the section 3.1.3, “How to Register Your Own Domain Name and Use It with Dating Factory.”
3.1.2 Subdomain of One of the Dating Factory Domains
This option is recommended only if you have a very limited budget and can’t afford (or don’t want) to spend $10 on a domain name. The other advantage compared to the own-domain option is you will be leveraging the existing authority of the Dating Factory domains. By building your website on a subdomain of their existing domains, you benefit from their domain age and authority, which means you may rank a bit faster and higher at first. In the long term and as explained before, this is not an option I recommend. So, pick this option only if you want to start your online dating business at absolutely no cost. All you have to do is enter your website name in the subdomain box and select one of the Dating Factory subdomains. You will notice that some of their domains match your site (for example, “vegetarianbuddies.com”). In this case, your site URL could look like “http://dating.vegetarianbuddies.com” or “http://veggiedates.vegetarianbuddies.com.” You get the idea. If you have chosen this method, just click the “Create your site” button and you are done! Your site will be live as soon as it is approved since you don’t need to wait for DNS propagation.
3.1.3 How to Register Your Own Domain Name and Use It with Dating Factory
The registrar I have been using for my domain names is the most popular one: GoDaddy. Their interface is a bit messy, and they always try to sell you a million additional things that you won’t ever need during the registration process. However, they are a reputable and inexpensive company for registering domain names. I know there are other places to register domain names, but GoDaddy is the one I have been using and know best, so I will use them in this example. If you know of a better alternative, feel free to use them instead of GoDaddy. If you are using another registrar or you already know how to do this, skip the following section.
To begin, click on the following banner to register a domain name for $7.49 (again, I have not added my affiliate ID here):
Now enter your desired domain name without “www,” and click the “Go” button. It is very important that you include your main keyword in your domain name—in the same order as the keyword is best. This will greatly help in terms of SEO. So, if your keyword is “vegetarian dating,” you should use domains such as:
- vegetariandating.com (This one will already be taken, obviously!)
I recommend the “.com” extension. Don’t go for cheap domain extensions such as “.info” or “.biz.” Those will hurt your business because users do not trust them. Instead, always go for “.com,” and, if the domain name you really want is not available with this extension, use “.org” or “.net.” In my experience, those extensions are about as easy to rank as “.com” in terms of SEO, and users trust them as well.
Download the White Label Dating Blueprint here: