2.2 Alternative Keyword Research Method (part 2)
You can see a “Keyword Research” section, which is a set of filters for your keywords, and your full list of keywords below it.
How do you filter this huge list of keywords? Well, you need keywords that have an acceptable level of competition and a decent volume of searches. By combining these two criteria, you should find keywords that you can realistically rank and that will still bring you a fairly large amount of visitors to your website.
A good compromise is to set the “Total Searches” to 30 and the “SEO Comp” filter to 50,000. You also need to use the “Phrase” option in “Match Type.”
To understand the difference between broad match, phrase match, and exact match, please take a look at this page:
http://www.google.com/support/grants/bin/answer.py?answer=96903
Now that your filters have been set, just click the “Analyze Keywords” button to start gathering your keyword data.
You should now end up with a list of highly profitable keywords, keywords that people are searching for but for which few websites are competing. Those are the gems you will need to target in your link building campaigns (more on that later).
An additional step you can take is to select the “Phrase-to-Broad (PBR)” filter and enter 15.
This ensures that your keywords are actually typed in this specific order and that you don’t target keywords in the wrong order. Here is the exact definition of PBR provided by the Market Samurai creators: “PBR—Phrase-to-Broad Ratio—The percentage of phrase-match searches out of broad-match searches for this keyword. Low values indicate there may be other word orderings which are being searched for more.” More information in the Market Samurai glossary can be found here:
http://www.marketsamurai.com/glossary.php.
By using this method, you can find some very profitable keywords in little time. Not many people use this technique, which is why everyone will tell you some niches are completely oversaturated. Don’t listen to them. No niche will ever be oversaturated as long as you target the right low-competition, high-demand keywords. This is why extensive keyword research like we just did is critical to your Internet marketing success. Also, after your domain name starts getting age, authority, and backlinks, you will be able to aim higher and go for more competitive (and with higher demand) keywords.
Download the White Label Dating Blueprint here:
|